Personal Insight - My First Business Trip to the Kingdom of Saudi Arabia By IAOCR Founder and CEO, Jacqueline Johnson North

Saudi Arabia is increasingly part of global conversations in clinical research, yet for many western professionals, the prospect of travelling to the Kingdom raises questions about unknowns. Therefore, I wanted to share my first-hand perspective and experience to support others in clinical research (and generally) who may be considering business travel to Saudi Arabia.

Context

To provide some context to the purpose for the trip, Heather Rice, Director of Research and Innovation at Rotherham Doncaster and South Humber NHS Foundation Trust and I accepted kind invitations from Dr Nada Alsuhebany, Chairman of Clinical Trial Management at King Abdullah International Medical Research Center (كيمارك KAIMRC) to participate in the 3rd International Conference on Clinical Trials (ICCT 2026), themed “Voice of Hope”.

Under Vision 2030, Saudi Arabia has articulated ambitious, well-structured objectives for healthcare and clinical research development. There is clear intent to grow local capability, accelerate innovation, and partner internationally, supported by incentives for industry engagement https://www.vision2030.gov.sa/en/explore/explore-more/national-biotechnology-strategy

From a sponsor and CRO perspective, the opportunity is compelling: access to patient populations, investment in infrastructure, and a healthcare system actively positioning itself for global collaboration. Discussions throughout the visit were forward-thinking, analytical, and deliberate, with strong emphasis on long-term value and patient impact.

ICCT 2026: Voice of Hope

The ICCT 2026 Conference provided a clear illustration of the Kingdom’s approach. The event was inclusive, well-organised, and intellectually rigorous, featuring contributions from eminent medical professionals and senior business leaders - both female and male - from Saudi Arabia and internationally. The tone was collaborative rather than promotional, with meaningful focus on innovation, outcomes, and shared learning.

Business Culture and Professional Engagement

Professional interactions in Riyadh were respectful, structured, and relationship-oriented. Communication styles tend to be measured and considered, with active listening valued. While initial interactions may appear reserved, they are underpinned by warmth, courtesy, and genuine interest in partnership. Gender was not a barrier at all. As western women, Heather and I were treated consistently as a subject-matter professionals. We also felt safe and comfortable when out together in public.

Practicalities for Business Travel

From an operational perspective, Riyadh is straightforward for visiting professionals: • Transport: Uber is reliable and reasonably priced • Connectivity: Mobile data is essential for getting around - arrange a local SIM or roaming in advance of your trip • Accommodation & dining: High-quality options are widely available and good value Day-to-day logistics did not present any barriers to productivity. Additionally, people were very willing to help with advice and assistance whenever asked.

Dress Code and Cultural Awareness

Modest, well-tailored business attire is appropriate. An abaya is not required for foreign women, but conservative, professional dress aligns with local expectations. Saudi professionals are consistently well presented. Advance awareness of customs, prohibited items, and culturally sensitive topics is important. However, preparation and respect is best viewed as standard international business etiquette, rather than as a constraint.

Final Reflections

The experience in Riyadh was professionally rewarding, operationally smooth, and strategically informative. Based on this visit, I am looking forward to my next trip! For professionals and organisations looking ahead, Saudi Arabia represents a serious, credible, and increasingly important partner in the global clinical research landscape.

To find out more about IAOCR’s work in Saudi Arabia and the wider MEA region contact us.